BOLDideas: The Ad That Broke Every Rule & Sparked a Movement

A weekly newsletter for BOLD thinkers. May 11, 2025 | vol25 issue 02 He didn't just buy the ticket-he took the ride, filmed it, and made the whole world feel something. This Week's BOLDidea: Emotional Universality Hello, BOLD Community! This week, we’re exploring emotional universality, the feelings and experiences that connect us all, no matter who we are. How do we tap into those shared emotions in the stories we tell? And why does it matter? Filmmaker Casey Neistat took Nike’s marketing...