This Week's BOLD idea:
We're Not So Far Apart
Hello BOLD Community!
Lately, I’ve felt the weight of the world a little more than usual. The headlines are relentless, the scroll never ends, and some days, it’s hard to hang on to any real sense of hope. I know I’m not the only one feeling this way. It can feel like we’re all spinning in our own worlds, further apart with every passing day and struggling to find common ground.
But every now and then, a story breaks through the noise. One that reminds us of who we are and what we’re capable of when we come together.
This week, I’m revisiting Nike’s You Can’t Stop Us because it’s a powerful example of storytelling that brings people together instead of pulling them apart. Back in 2020, when the world felt fractured and the future was uncertain, this campaign reminded us that our differences do not have to divide us. They can be the very thing that connects us. It is a reflection of how our strength comes from standing together, especially in uncertain times.
Read the full post here → We're Not So Far Apart
We have been here before. We have lived through moments of isolation, unrest, and fear. But we have also found ways to come back to one another.
This ad helps me remember that. And if you are feeling overwhelmed like I have been, I hope it offers you a quiet reminder too. And maybe, just maybe, Nike will feel compelled to speak up again, like they did in 2020.
Questions?
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Thank you for reading!
